Uglympic Logo
You may have noticed, but I'm a bit of a nerd. I get excited about things like Olympic logos. So I'm sure you can all imagine my horror and what-the-effing-effness when I learned that the new logo for the 2014 Winter Olympics in Sochi, Russia had been unveiled.
The original bid logo when Sochi was a candiate city is quite nice actually. Pleasant colours, interesting to look at, winterish. ...Perhaps a little more appropriate were these Games taking place in the Soviet Union, but hey, I've never been one to turn my nose at some fine Commie nostalgia!
Enter the new logo. Techinally, I'm not even sure it qualifies as a logo — there are no graphic elements. I mean, anyone can download a clunky, "futuristic" font from the Web and colour it light blue in MS Word. Could this logo be any more bland? Incorporating the ".ru" domain name is supposed to be new and fresh — which it definately would be, had it been a part of the 1996 Olympic logo! Honestly, in 2014, who is going to find the Internet in the slightest bit interesting? The organisers might as well have put the fax number in the logo too!
Here's a quote: "To prove our commitment to innovation, Sochi 2014 will have a clearly digital Games emblem. Today, we welcome tomorrow." Oh barf. — Sochi Olympic logo, although it was tough, you manged to out-fugly even the Nagano Olympics and take the crown of Most Wretched Olympic logo ever. You are dead to me!
The original bid logo when Sochi was a candiate city is quite nice actually. Pleasant colours, interesting to look at, winterish. ...Perhaps a little more appropriate were these Games taking place in the Soviet Union, but hey, I've never been one to turn my nose at some fine Commie nostalgia!
Enter the new logo. Techinally, I'm not even sure it qualifies as a logo — there are no graphic elements. I mean, anyone can download a clunky, "futuristic" font from the Web and colour it light blue in MS Word. Could this logo be any more bland? Incorporating the ".ru" domain name is supposed to be new and fresh — which it definately would be, had it been a part of the 1996 Olympic logo! Honestly, in 2014, who is going to find the Internet in the slightest bit interesting? The organisers might as well have put the fax number in the logo too!
Here's a quote: "To prove our commitment to innovation, Sochi 2014 will have a clearly digital Games emblem. Today, we welcome tomorrow." Oh barf. — Sochi Olympic logo, although it was tough, you manged to out-fugly even the Nagano Olympics and take the crown of Most Wretched Olympic logo ever. You are dead to me!
5 comments:
Um, have you seen the logo for the London games?
Of course I have. It's fine. Very New-Rave and edgy, so of course it has everyone up in arms. But at least it's actually something new as opposed to saying that some light blue text is "new" because there's a domain name slapped after it.
I think the London Olympic logo does a pretty good job of capturing the current air du temps of the city. A zeitgeist, as it were, which is a hell of a lot more than you can say about dull-as-ditchwater "sochi.ru"!
I hate the Olympics....
You must be the only person who likes the London games logo. You probably also like the fact it gave people seizures.
Jesus H Christ these are ugly, London included. I decided to have a look at the Olympic logos for the past several games, turns out that I can't point to one since the 1980 in Moscow and the 1984 in LA that I didn't totally hate. And I only don't mind those ones because they are kitschy 80s logos.
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