The Toronto Organizing Committee for the 2015 Pan Am Games unveiled the logo for the games yesterday, and I have to say I have never seen something quite so vomit-inducing!
First off; not even in the height of the bad taste 70s would someone put Orange, Avocado and Sky Blue together. It's just plain wrong. Then the logo itself is just blobs devoid of and meaning or signification whatsoever. According to the press release, The Pan Am Games logo is inspired by aboriginal art forms common throughout the Americas before Europeans arrived. Uh, what? I see blobs. Just blobs. And while I'm sure the Micmaqs or Aztecs didn't have anything against blobs, I don't see how you can even pretend that this logo has even the slightest link to Aboriginal culture.
The bid logo was insipid and dull, but not offensive. Just boring. The actual logo for the Games makes my eyes bleed. Honestly, who is the design team that the bid committee is working with? They should never be allowed near Adobe Illustrator ever again!
Logo for the 2015 Pan Am Games, you are officially Dead To Me! Now excuse me while I go gouge out my eyes.